Guru Pickups

Pickups are the heart of an electric guitar.  Since every guitar rings slightly different from the next, pickups have the power to shape your sound and bring a guitar to life.  I've developed a set for each of the classic pickup combinations.  I wind them all by hand using the highest quality materials.  I charge the magnets, assemble everything, and wax pot them just enough to remove the microphonic feedback without sacrificing the lively quality that makes them sound great.

Thanks for playing,

Eugene Reinert

I wind many other sets than just the ones listed below which are our signature Guru Pickup Sets.

Guru Strat Set    $190

This set is unique in many ways.  I use a unique combination of Alnico magnets which helps balance out the response.  The neck pickup is standard output, while the middle pickup is slightly hotter than normal.  The bridge pickup is wound using a different gauge wire than the neck and middle, and is much beefier than a standard strat bridge pickup.  Overall this set  is fatter and more well suited to a variety of playing styles.  Middle pickup is RWRP for hum canceling in positions two and four.

Guru P-90 Set    $180

I use Alnico V magnets for this set with classic gauge wire to bring out the true P-90 clarity and crunch that they are known for.  The neck pickup is very well balanced overall with just a touch less output than the bridge to allow the pickups to be the same distance from the strings and maintain an even output.  The bass response is balanced and the pickup has clarity without sounding thin or brittle.  The bridge pickup has classic midrange response with a good balance of high frequency and enough output to drive an amp into overdrive without being overwound or "hot".  Hum-canceling in center position.

Guru Humbuckers   $200 Uncovered   $220 Covered

These pups are not as hot as the modern buckers are today.  The magnets are Alnico, charged to give a tone that is closer to a PAF sound.  The neck pickup has slightly less bass which allows for more balance and clarity when overdrive is used, and clear comping when playing clean.  The bridge pickup is rich and responsive producing tones that are usable for blues/rock and fusion.

Guru Tele Set    $180

The neck pickup uses oversized diameter Alnico magnets and is modeled after the first Telecaster pickups with some of my own modifications to coil dimension and wire to help give players the best of both vintage and modern tones. The bridge uses standard Alnico magnets and is wound a little hot so you can drive your amp slightly harder and get a bit more kick out of your Tele.

Guru Mini-Humbucker Set    $220

These are wound with the classic vibe in mind but have a few modern twists.  They go from spanky cleans to singing overdrive with ease and can be used in virtually limitless ways.  For this set I have a special winding pattern which I've developed over the years to use with ceramic magnets.   Neck and Bridge are constructed the same with the bridge having slightly more output.  These will fit in any guitar with standard P-90's!

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